The third in a series of innovative ways of using podcasting in business, this week I’ve gone for a chef who has chosen to produce audio products to showcase his cookery talents and knowledge of food. Now, I didn’t choose this case just because I’m a sucker for a French accent but it really helps…

Phillipe Haag is an independent chef and small business owner and he’s gone for a montage style of podcast. This means he’s been interviewed and the results have been edited into a commentary of him talking about certain types of food and then going through a recipe (sound effects included for authenticity!).

How can podcasting work for Phillipe?

• He has a great voice - what an accent!
• It allows him to showcase his expertise in a way other than blogging.
• Part of his business is to cater for parties in people’s homes - podcasting helps him build that ‘know, like, trust’ relationship with customers.

Feeling inspired? Keep checking back as I rummage through cyber space to find you more examples of podcasting in business.