This is the second post in a series about innovative ways of using podcasting in business. The further I dig into the web, the more quirky and interesting examples I find of audio resources being used by businesses with some really embracing multi-media to provide the best experience possible for their customers.

How many times have you been in a museum and taken the audio tour? Well, the Visit Bristol team have taken this idea to their market and offer free mp3 downloads of various key sight-seeing tours around the city. They’re really nicely produced, the Quayside tour has some brilliant sound effects and music which fit so well with the subject matter - so much better than a guide book!

But how does podcasting help this tourist information site to serve the customer?

• It allows him to take a ‘guided’ tour at their leisure.
• It lets him decide which tours would be most appealing before they setting off.
• It provides school teachers and educators with some excellent material they could use later in the classroom.
• It appeals to the mp3 generation, therefore offering something of interest to a potentially otherwise disengaged audience.