A suggestion by my coach to set up google alerts on podcasting has led me to discover lots of very interesting uses of podcasting in business, which gives me a lot of information and inspiration (although it can be a little distracting at times).

One of the sites the alert pointed me to was a great website which uses ‘jobcasts’ to  showcase employers who are recruiting. Jobs in Pods carries out interviews with employers in a relatively informal way, discussing the company, its customer base, the vacancies available and the type of candidate they’re looking for.

This really appeals as a way of recruiting on lots of levels:

• It gives a much more in-depth overview of the company than a job description ever could.
• After some initial podcast training or learning it’s relatively cost effective to do in-house (time willing).
• It’s a USP for a recruitment company - audio marketing can make you stand out from the crowd.
• Potential for other uses of the medium - candidate interviews could be recorded and ‘published’ privately for employers as an initial screening tool.

I’ll keep you posted as and when I come across other innovative uses of audio resources…