Something very interesting happened to me lately that really illustrates how podcasting can help business.

Some of the podcasts I put out (more and more of late because I’m enjoying doing it this way) involve me interviewing people who are either using web audio in an interesting way or are in some way fans and advocates of web audio. This is becoming a very useful extra way of networking for me and interestingly, has led directly to some paid work with one of the interviewees, which was completely unintentional.

Now, obviously I’m a professional audio type person so it’s not that much of a surprise that the work I’ve been comissioned to do is as a ‘jobcaster’ on Jobs In Pods but why couldn’t this happen to you in your line of work?

I’m not saying you should choose interviewees hoping to turn them into clients (the Jobs in Pods offer came as a lovely surprise to me) but you just never know where the connections we make when we step outside the blog postings and get on the phone will lead…