If you’re asking yourself the question ‘why podcasting?’ then it’s worth taking a look at the latest stats, as published this week by Podcasting News.

If you are thinking of starting a podcast then it’s a great time to do it as, according to the article, numbers of podcast listeners have increased, having grown by 38% for audio podcasts and 45% for video. Interestingly, 75% of listeners use their computers to listen.

I find this last stat quite interesting as it means that the majority of users aren’t necessarily downloading the mp3s to their ipods. This is good news for those of you who aren’t quite ready to go the whole hog and start a regular podcast but who do want some kind of web audio so that potential clients can get to know you better. People are seemingly becoming more keen to listen to web audio so having some on your site could mean you’re giving your website visitors the little extra that they’re looking for…or should I say listening for?