Part of the reason you’re creating audio products and resources is so that your potential customer base has the opportunity to get to know like and trust you. They’ll buy (eventually) from people they know, like and trust, right? So, what if you don’t like your voice? What if you don’t like your voice on tape?

If you’ve chosen the audio route as part of your marketing strategy it would be ideal for the customer to hear the real you, especially if you’re a small business or a solopreneur. There aren’t that many people I’ve come across who actually like hearing their voice on tape but if you can get past that hurdle then it’s so much more effective for your customer to hear you talk with passion, integrity and knowledge about your subject area.

What about accents?

I have an accent, being a little Scouse mouse, although these days it’s not so strong. I did have to think about how to present my podcasts before I started because, believe it or not, I still come across people (grown adults) who, upon meeting me, make the odd comment about their tyres still being on their cars and their wallet still being in their pocket etc. So, if normal adults can still hold and give voice to prejudices around accents, does that mean potential clients would be put off me because my accent has so-called negative associations?

I didn’t have to think about this issue for too long. I like myself, I like my accent, I love where I come from and I don’t feel the need to hide it. You can’t please everyone. Some will like how you write your blog, others will find fault and a reason not to buy from you if it doesn’t sit right with them. It’s the same with your audio products and podcasting. So go for it, stamp your mark with your voice on all your audio products. Be yourself and the right clients will come to you.